LIBROS DEL AUTOR: marco vriens

3 resultados para LIBROS DEL AUTOR: marco vriens

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  • From Data to Decision
    Chad Vidden / Marco Vriens
    From Data to Decision: A Handbook for the Modern Business Analyst provides readers with a comprehensive guide to understanding the inherent value of business analytics, building critical skill sets to conduct effective analyses, deriving valuable insight from analyses, and guiding management and other personnel toward well-informed, strategic decisions that bolster the health o...
    Disponible

    139,21 €

  • The Business of Marketing Research
    Douwe Rademaker / Marco Vriens / Rogier Verhulst
    The Business of Marketing Research presents readers with a highly practical approach to marketing research. The text familiarizes readers with foundational knowledge and skills, features ample practical examples and anecdotes from LinkedIn and many other well-known companies, and is steeped and grounded in academic rigor.The opening chapter introduces readers to the discipline ...
    Disponible

    130,85 €

  • The Insights Advantage
    Marco Vriens
    PRAISE FOR THE INSIGHTS ADVANTAGE'... this important work will provide the CEO with a blueprint on how to compete with smarter insights.'-Thomas Harrison, chairman and CEO of Diversified Agency Services (DAS), an Omnicom Group Inc. division'Data and analytics are great, but only insofar as they yield insights. If you’re serious about insight-driven marketing and sales, you’ll re...
    Disponible

    13,70 €