Librería Desdémona
Librería Samer Atenea
Librería Aciertas (Toledo)
Kálamo Books
Librería Perelló (Valencia)
Librería Elías (Asturias)
Donde los libros
Librería Kolima (Madrid)
Librería Proteo (Málaga)
The Graybeard Lectures slices through the noise with one timeless truth: people still make decisions with their hearts long before their heads ever get involved. It’s an old-school, relentlessly practical roadmap to understanding how humans actually make decisions.Drawing on decades of teaching, consulting, storytelling, and field-tested simplicity, Dr. Donnelly returns with a no-nonsense guide for marketers, fundraisers, entrepreneurs, and anyone trying to build a sustainable brand that actually matters. INSIDE YOU’LL EXPLORE:• The Old School Advantage-and why the fundamentals still win.• The Psychology of Saying 'Yes'-the brain’s hidden rules • Why Logic Loses-and how real humans actually make choices.• The Rise of Useful Over Clever-the shift that reshaped modern branding.• The Generosity Algorithm-the principle behind successful relationships.• Meaningful Differentiation-how to stand out without showing off.• The Power of Story-because the brain is a theater, not a spreadsheet.• The Star Trek Strategy-going boldly where your competition can’t follow.• Simplicity as Strategy-why doing less creates more.•The Coconut Telegraph-how messages really spread• The Graybeard 10 Commandments of BrandingFrom donor psychology to brand storytelling-and from ancient wisdom to modern tactics... The Graybeard Lectures brings it all together with humor, heart, and hard-earned clarity. Because at the end of the day, the best marketing doesn’t feel like marketing at all- It feels like someone is finally speaking your language.
