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The Global News Challenge

The Global News Challenge

Anne Geniets

302,05 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2013
Materia
Sociedad y cultura: general
ISBN:
9780415640664

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The Global News Challenge tackles one of the timeliest topics in mass communication today-the challenges facing international broadcasters with universal branding strategies in developing countries. This book employs a global perspective to explore the subject across the whole population and different media platforms in select developing markets of Africa and South Asia.  

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Otros libros del autor

  • The Global News Challenge
    Anne Geniets
    The Global News Challenge tackles one of the timeliest topics in mass communication today-the challenges facing international broadcasters with universal branding strategies in developing countries. This book employs a global perspective to explore the subject across the whole population and different media platforms in select developing markets of Africa and South Asia.   ...
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    88,33 €