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The Global Football Industry

The Global Football Industry

 

267,55 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2018
Materia
Ventas y marketing
ISBN:
9780815360568

Selecciona una librería:

  • Librería Samer Atenea
  • Kálamo Books
  • Librería Elías (Asturias)
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
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Sobre IBD

In recent years, football’s status as 'the world’s sport' has shown little sign of waning. With contributions from Europe, Asia and the Americas, this book brings together leading international researchers to survey the current state of the global football industry, exploring contemporary issues in the marketing of football around the world.

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