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The Global Corporate Brand Book

The Global Corporate Brand Book

M. Morley

66,48 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2009
Materia
Ventas y marketing
ISBN:
9781349545513
66,48 €
IVA incluido
Disponible

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Sobre IBD

The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.

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