Frank Voehl / H. James Harrington / Rick Fernandez
Librería Samer Atenea
Kálamo Books
Librería Elías (Asturias)
Librería Kolima (Madrid)
Librería Proteo (Málaga)
This book outlines and discusses the framework (or lifecycle) for innovation. This book provides a comprehensive look at the Innovation Body of Knowledge for product strategy, marketing, R&D, development, and commercialization functions.