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The Fashion Industry’s Corporate Communication of Sustainable Apparel

The Fashion Industry’s Corporate Communication of Sustainable Apparel

The Fashion Industry’s Corporate Communication of Sustainable Apparel

María Camila Arévalo Salazar

50,92 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2020
Materia
Sociedad y cultura: general
ISBN:
9786202513760
50,92 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
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Sobre IBD

This book will discuss the fashion industry’s corporate communication of sustainable apparel to engage people between the ages of 25-35. The author studied U.S. Millennial’s attitudes and opinions, and concluded that members of this demographic are willing to change their behaviors if they know they will solve an issue or support a social cause. The findings of this publication, serve as a communications guide to fashion companies, by providing the insights needed to effectively communicate with their target audience. The study could also make other fashion companies realize the importance sustainable apparel has to Millennials. Hence, sustainable fashion companies need to communicate the negative environmental and social impact caused by the fashion industry, along with sustainable fashion concepts, and practices in order to engage the target audience. Fashion companies should take into consideration the importance of transparency when communicating with this audience.

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