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The Emergence of Modern Marketing

The Emergence of Modern Marketing

 

123,72 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2003
Materia
Empresa y gestión
ISBN:
9780714683263
123,72 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Kálamo Books
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Sobre IBD

This collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of International case studies.

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