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The Economy of Brands

The Economy of Brands

J. Lindemann

66,75 €
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Editorial:
Springer Nature B.V.
Año de edición:
2010
Materia
Ventas y marketing
ISBN:
9781349312818
66,75 €
IVA incluido
Disponible

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Sobre IBD

In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions.

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