Inicio > Consulta, información y materias interdisciplinarias > Estudios interdisciplinarios > Estudios de comunicación > The Economics of the Publishing and Information Industries
The Economics of the Publishing and Information Industries

The Economics of the Publishing and Information Industries

Albert N. Greco

120,22 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2014
Materia
Estudios de comunicación
ISBN:
9781138824799
120,22 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

The Entertainment Industries provides readers with a substantive analysis and detailed overview of the diverse entertainment industries in the U.S.; foreign markets and export issues will also be addressed. It explores managerial, financial, and legal issues and emphasizes the current and changing U.S. and global markets for entertainment goods and services.

Artículos relacionados

  • Analyzing Language and Humor in Online Communication
    Misunderstandings in technology-mediated communication can be due to a lack of tone and facial expression on the part of the speaker, which provide additional context clues into the meaning of the message beyond textual representation. As technology becomes more of a ubiquitous element in our interactions with one another, further study into the ways in which language and humor...
    Disponible

    242,82 €

  • Defining Identity and the Changing Scope of Culture in the Digital Age
    Since the popularization of Internet technologies in the mid-1990s, human identity and collective culture has been dramatically shaped by our continued use of digital communication platforms and engagement with the digital world. Despite a plethora of scholarship on digital technology, questions remain regarding how these technologies impact personal identity and perceptions of...
    Disponible

    242,82 €

  • Cyber Harassment and Policy Reform in the Digital Age
    Mary Schmeida / Ramona S. McNeal / Ramona SMcNeal / Susan M. Kunkle / Susan MKunkle
    ...
    Disponible

    190,05 €

  • Sacrament Talk Mastery
    Michael D Callaghan
    Master Your Fears: Unleash Your Potential in Sacrament Talks Even When Nervous or ReluctantAre you a member of The Church of Jesus Christ of Latter-day Saints looking to improve your public speaking skills, specifically for giving sacrament talks, even when you’re feeling anxious? Sacrament Talk Mastery: How to Give a Sacrament Talk When You Really Don’t Want To is the perfect ...
    Disponible

    13,22 €

  • Works like a Charm
    Robert O. McDonald
    Breaks the spell of economic thought by interrogating the widespread language and logic of 'incentives' in public life from a Lacanian perspective.Works like a Charm addresses a simple question: Why are 'incentives' everywhere now? From inducements to work harder at our jobs to tax rebates for corporations, 'incentive' names a general theory of motivation-according to economist...
    Disponible

    47,08 €

  • Confession and Resistance
    Katherine C. Little
    In this study of Wycliffism (or Lollardy), Little explores the relation between confession and the language of medieval selfhood. She then reevaluates the impact of Wycliffite ideas in selections of medieval literature that include confession as a theme. ...
    Disponible

    143,74 €

Otros libros del autor

  • The Strategic Marketing of Science, Technology, and Medical Journals
    Albert N. Greco
    This book analyzes the various economic and marketing strategies utilized by the five major STM commercial scholarly journal publishers since 2000. This period has witnessed tremendous economic, marketing, and technological growth including the migration from a print only to a hybrid publishing format. With this growth, the industry has also seen the rise of open access publish...
    Disponible

    52,76 €

  • The Strategic Marketing of Science, Technology, and Medical Journals
    Albert N. Greco
    This book analyzes the various economic and marketing strategies utilized by the five major STM commercial scholarly journal publishers since 2000. This period has witnessed tremendous economic, marketing, and technological growth including the migration from a print only to a hybrid publishing format. With this growth, the industry has also seen the rise of open access publish...
    Disponible

    48,42 €

  • The College Textbook Publishing Industry in the U.S. 2000-2022
    Albert N. Greco
    This book explores the college textbook publishing industry, from its inception in medieval universities, through the late 20th century, to the present day which has led to an existential crisis for some publishers. The various sections in this book offers a comprehensive analysis of the substantive developments, problems, and concerns about a myriad of major issues that confro...
    Disponible

    52,93 €

  • The College Textbook Publishing Industry in the U.S. 2000-2022
    Albert N. Greco
    This book explores the college textbook publishing industry, from its inception in medieval universities, through the late 20th century, to the present day which has led to an existential crisis for some publishers. The various sections in this book offers a comprehensive analysis of the substantive developments, problems, and concerns about a myriad of major issues that confro...
    Disponible

    48,57 €

  • The Marketing of World War II in the US, 1939-1946
    Albert N. Greco
    From the late 1930s until December 7, 1941, isolationism and an antipathy toward war in Europe were strong political currents in the US. However, once the US entered World War II, the entire apparatus of the US government was mobilized to 'market' the war to Americans who were incredulous and horrified about the attack at Pearl Harbor. Americans wanted immediate and detailed in...
    Disponible

    73,13 €

  • The Marketing of World War II in the US, 1939-1946
    Albert N. Greco
    From the late 1930s until December 7, 1941, isolationism and an antipathy toward war in Europe were strong political currents in the US. However, once the US entered World War II, the entire apparatus of the US government was mobilized to 'market' the war to Americans who were incredulous and horrified about the attack at Pearl Harbor. Americans wanted immediate and detailed in...
    Disponible

    71,33 €