LIBROS DEL AUTOR: albert n greco

12 resultados para LIBROS DEL AUTOR: albert n greco

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  • The Strategic Marketing of Science, Technology, and Medical Journals
    Albert N. Greco
    This book analyzes the various economic and marketing strategies utilized by the five major STM commercial scholarly journal publishers since 2000. This period has witnessed tremendous economic, marketing, and technological growth including the migration from a print only to a hybrid publishing format. With this growth, the industry has also seen the rise of open access publish...
    Disponible

    52,76 €

  • The Strategic Marketing of Science, Technology, and Medical Journals
    Albert N. Greco
    This book analyzes the various economic and marketing strategies utilized by the five major STM commercial scholarly journal publishers since 2000. This period has witnessed tremendous economic, marketing, and technological growth including the migration from a print only to a hybrid publishing format. With this growth, the industry has also seen the rise of open access publish...
    Disponible

    48,42 €

  • The College Textbook Publishing Industry in the U.S. 2000-2022
    Albert N. Greco
    This book explores the college textbook publishing industry, from its inception in medieval universities, through the late 20th century, to the present day which has led to an existential crisis for some publishers. The various sections in this book offers a comprehensive analysis of the substantive developments, problems, and concerns about a myriad of major issues that confro...
    Disponible

    52,93 €

  • The College Textbook Publishing Industry in the U.S. 2000-2022
    Albert N. Greco
    This book explores the college textbook publishing industry, from its inception in medieval universities, through the late 20th century, to the present day which has led to an existential crisis for some publishers. The various sections in this book offers a comprehensive analysis of the substantive developments, problems, and concerns about a myriad of major issues that confro...
    Disponible

    48,57 €

  • The Marketing of World War II in the US, 1939-1946
    Albert N. Greco
    From the late 1930s until December 7, 1941, isolationism and an antipathy toward war in Europe were strong political currents in the US. However, once the US entered World War II, the entire apparatus of the US government was mobilized to 'market' the war to Americans who were incredulous and horrified about the attack at Pearl Harbor. Americans wanted immediate and detailed in...
    Disponible

    73,13 €

  • The Marketing of World War II in the US, 1939-1946
    Albert N. Greco
    From the late 1930s until December 7, 1941, isolationism and an antipathy toward war in Europe were strong political currents in the US. However, once the US entered World War II, the entire apparatus of the US government was mobilized to 'market' the war to Americans who were incredulous and horrified about the attack at Pearl Harbor. Americans wanted immediate and detailed in...
    Disponible

    71,33 €

  • The Growth of the Scholarly Publishing Industry in the U.S.
    Albert N. Greco / Albert NGreco
    This book analyzes the dynamic growth of the scholarly publishing industry in the United States during 1939-1946, a critical period in the business history of scholarly publications in STM and the humanities and the social sciences. It explains how the key publishing players positioned themselves to take advantage of the war economy and how they used different business and mark...
    Disponible

    71,57 €

  • The Economics of the Publishing and Information Industries
    Albert N. Greco
    The Entertainment Industries provides readers with a substantive analysis and detailed overview of the diverse entertainment industries in the U.S.; foreign markets and export issues will also be addressed. It explores managerial, financial, and legal issues and emphasizes the current and changing U.S. and global markets for entertainment goods and services. ...
    Disponible

    362,35 €

  • The Economics of the Publishing and Information Industries
    Albert N. Greco
    The Entertainment Industries provides readers with a substantive analysis and detailed overview of the diverse entertainment industries in the U.S.; foreign markets and export issues will also be addressed. It explores managerial, financial, and legal issues and emphasizes the current and changing U.S. and global markets for entertainment goods and services. ...
    Disponible

    120,22 €

  • The Book Publishing Industry
    Albert N. Greco / Jim Milliot / Robert M. Wharton
    This volume provides an innovative and detailed overview of the book publishing industry, including details about the business processes in editorial, marketing and production. The work explores the complex issues that occur every day in the publishing industry. ...
    Disponible

    266,83 €

  • The Book Publishing Industry
    Albert N. Greco / Jim Milliot / Robert M. Wharton / Robert Wharton
    This volume provides an innovative and detailed overview of the book publishing industry, including details about the business processes in editorial, marketing and production. The work explores the complex issues that occur every day in the publishing industry. ...
    Disponible

    126,17 €

  • The State of Scholarly Publishing
    Albert N. Greco / Harold Laski
    For decades, university presses and other scholarly and professional publishers in the United States played a pivotal role in the transmission of scholarly knowledge ...
    Disponible

    60,98 €