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The Economics of Advertising (RLE Advertising)

The Economics of Advertising (RLE Advertising)

Frederic Taylor / Frederic Wilfred Taylor

268,00 €
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Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2013
Materia
Sociedad y cultura: general
ISBN:
9780415818032

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What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion.

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Otros libros del autor

  • The Economics of Advertising (RLE Advertising)
    Frederic Taylor / Frederic Wilfred Taylor
    What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion. ...
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