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The Economic Implications of Advertising (RLE Advertising)

The Economic Implications of Advertising (RLE Advertising)

Otto Firestone / Otto John Firestone

268,11 €
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Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2013
Materia
Sociedad y cultura: general
ISBN:
9780415818025

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Sobre IBD

Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, employment, social welfare and economic growth. The Economic Implications of Advertising provides a valuable insight into a little-studied area of advertising, and will be of great interest to students of the industry everywhere.

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Otros libros del autor

  • The Economic Implications of Advertising (RLE Advertising)
    Otto Firestone / Otto John Firestone
    Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, employment, social welfare and economic growth. The Economic Implications of Advert...
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    88,20 €