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The Dynamics of Influencer Marketing

The Dynamics of Influencer Marketing

José M. Álvarez-Monzoncillo

81,49 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9780367680916
81,49 €
IVA incluido
Disponible

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Sobre IBD

This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence.

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Otros libros del autor

  • The Dynamics of Influencer Marketing
    José M. Álvarez-Monzoncillo
    This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence. ...