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The Dynamic Strategist

The Dynamic Strategist

Colin Mackenzie

64,92 €
IVA incluido
Disponible
Editorial:
Sunlabs Corporation
Año de edición:
2026
Materia
Empresa y gestión
ISBN:
9781068172427
64,92 €
IVA incluido
Disponible

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Sobre IBD

The Dynamic Strategist: The Mackenzie-Bauer Framework for Business DevelopmentMost business strategies fail because they are designed in the boardroom, not validated on the front line. The Dynamic Strategist introduces the revolutionary Mackenzie-Bauer FrameworkMove beyond outdated planning. Learn how to build a truly sales-led business where frontline intelligence shapes strategy in real time. This essential guide provides the integrated tools and actionable frameworks to:Diagnose your market with sales-driven precision.Design a commercial architecture for customer acquisition and retention.Build a human engine of talent, leadership, and ethical culture.Navigate advanced dynamics like digital disruption, global value chains, and the circular economy.Execute your strategy with clarity, persuasion, and resilience.Key Features:The original Mackenzie-Bauer Framework for Strategic Orchestration.Over 30 practical tools and models (TOWS, VRIO, Business Model Canvas, etc.) adapted for a sales-led approach.Real-world insights from decades of academic and frontline business experience.Actionable takeaways, templates, and case studies for immediate implementation.Ideal for: Business leaders, sales directors, entrepreneurs, MBA students, and anyone responsible for driving sustainable growth in a volatile market.

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