Inicio > Humanidades > Historia > The Development of Scientific Marketing in the Twentieth Century
The Development of Scientific Marketing in the Twentieth Century

The Development of Scientific Marketing in the Twentieth Century

Jean-Paul Gaudillière

127,17 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2017
Materia
Historia
ISBN:
9781138630116
127,17 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Kálamo Books
  • Librería Elías (Asturias)
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

Artículos relacionados

  • Raising Freedom's Banner
    Paul Harris
    World wide history of peaceful street demonstrations from their earliest beginning in eighteenth century England to their use throughout the world in the twenty-first century. Describes why some demonstration movements succeeded and others failed. Contrasts demonstrations within the law with civil disobedience demonstrations. Describes Peterloo, the Chartists, the Suffragettes,...
    Disponible

    23,59 €

  • Waipi’o Valley
    Jeffrey L. Gross
    Waipi’o Valley: A Polynesian Journey from Eden to Eden recounts the remarkable migrations of the Polynesians across a third of the circumference of the earth. Their amazing journey began from Kalana i Hau’ola, the biblical “Garden of Eden” located along the shore of the Persian Gulf, extended to the Indus River Valley of ancient Vedic India, to Egypt where some ancestors of the...
  • Floralia
    June Rainsford Butler
    A century characterized by a growing interest in science, the opportunity for travel, and leisure for gardening furnishes the setting for Butler’s book. The rise of landscape gardening in England is traced, and the origin and history of its most famous gardens are given. The close relation between England and America in the field of horticulture is also discussed.Originally pub...
    Disponible

    61,20 €

  • President Wilson’s Addresses
    Woodrow Wilson
    'These addresses of President Woodrow Wilson are almost entirely concerned with political affairs, and more specifically with defining Americanism. Yet they also show that even as he moved from academia to the heights of politics, Wilson retained something of the teacher’s interest in showing the relation between specific instances and the general forms of thought or action of ...
  • The Story of my Life
    John Albert Macy
    The Story of My Life, is Helen Keller’s autobiography detailing her early life, especially her experiences with Anne Sullivan. The book is dedicated to inventor Alexander Graham Bell. The dedication reads, 'To ALEXANDER GRAHAM BELL Who has taught the deaf to speak and enabled the listening ear to hear speech from the Atlantic to the Rockies, I dedicate this Story of My Life.' ...
  • The Story of My Life Vol. 6 Spanish Passions
    Giacomo Casanova
    Casanova was an Italian adventurer and author from the Republic of Venice. His autobiography, Histoire de ma vie (Story of My Life), is regarded as one of the most authentic sources of the customs and norms of European social life during the 18th century. He has become so famous for his often complicated and elaborate affairs with women that his name is now synonymous with 'wom...

Otros libros del autor

  • Global health and the new world order
    Jean-Paul Gaudillière
    What does global health stem from, when is it born and how does it relate to the contemporary world order? In this book, historians and anthropologists tackle these questions by exploring the transnational circulation of drugs, bugs, therapies, biomedical technologies and people in the context of the 'neo-liberal turn' in development practices. ...
  • The Development of Scientific Marketing in the Twentieth Century
    Jean-Paul Gaudillière
    The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America. ...