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The Dark Side of Marketing Communications

The Dark Side of Marketing Communications

Pierre McDonagh / Tim Hill

268,57 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2020
Materia
Ventas y marketing
ISBN:
9781138587120

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Sobre IBD

What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo? This book argues that marketing communications plays an increasingly important role in bolstering contemporary capitalism.

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