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The Dark Side of CRM

The Dark Side of CRM

 

267,69 €
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Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2015
Materia
Empresa y gestión
ISBN:
9781138803312

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  • Librería Samer Atenea
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Sobre IBD

The Dark Side of CRM is essential reading for students, researchers and practitioners interested in managing customers, relationship marketing and CRM, as well as social media and marketing strategy.

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