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The DaimlerChrysler merger

The DaimlerChrysler merger

Tobias Wolf

30,41 €
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Editorial:
GRIN Verlag
Año de edición:
2007
Materia
Empresa y gestión
ISBN:
9783638790215
30,41 €
IVA incluido
Disponible

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Sobre IBD

Research Paper (undergraduate) from the year 2005 in the subject Business economics - Miscellaneous, grade: A, Northeastern University of Boston, course: Cultural Aspects of International Business, language: English, abstract: In May 1998 the German car maker Daimler-Benz AG and America’s third largest automobile company, Chrysler Corporation, signed a merger agreement to build the world’s No. 5 automaker. Juergen Schrempp, CEO of Daimler-Benz, and Robert Eaton, Chrysler’s then boss, saw a logical fit between the European luxury-car producer and the American maker of sport-utility vehicles, minivans and medium-sized vehicles. The complementing product and geographical match seemed to prepare the merged DaimlerChrysler AG for the future competition in the automobile industry. [...]

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