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The Consumerist Manifesto

The Consumerist Manifesto

Martin P. Davidson

74,86 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
1992
Materia
Estudios mediáticos
ISBN:
9780415046206
74,86 €
IVA incluido
Disponible

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Sobre IBD

Examines the advertising process from within the agency. The author shows how advertising has become the idiom for the enterprise culture as the old suspicions against the industry have disappeared.

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