The Business of The Athlete Game Plan Workbook

The Business of The Athlete GamePlan Workbook is a comprehensive, interactive guide designed to equip middle school, high school, and college student-athletes with the knowledge, tools, and strategies needed to successfully navigate today’s ever-changing landscape of athletics. More than a workbook, it serves as a step-by-step blueprint that empowers athletes to take ownership of their recruiting journey, build a strong personal brand, understand Name, Image & Likeness (NIL), develop leadership skills, and prepare for long-term success both on and off the field.Built to accompany The Dynamics of Recruiting & NIL, this workbook transforms concepts into action by providing practical exercises, planning tools, goal-setting activities, and real-world applications that allow student-athletes to immediately apply what they learn. Whether an athlete’s goal is to compete at the collegiate level, build a marketable brand, secure NIL opportunities, or prepare for life after sports, this workbook provides a structured roadmap to help them achieve those objectives.Students begin by learning how the recruiting process truly works, including NCAA eligibility requirements, recruiting timelines, communication with college coaches, and how to strategically prepare for opportunities long before they receive their first recruiting call. The workbook then introduces the foundations of NIL, explaining how the landmark legal changes reshaped college athletics, the difference between NIL opportunities and NIL collectives, and how student-athletes can responsibly begin building a platform that creates value for brands and businesses.