Librería Samer Atenea
Librería Aciertas (Toledo)
Kálamo Books
Librería Perelló (Valencia)
Librería Elías (Asturias)
Donde los libros
Librería Kolima (Madrid)
Librería Proteo (Málaga)
The Business of Starting and Running Your Business was written with the layperson in mind,setting out the steps to conceptualize, form, and run a new business successfully as well asexpanding it. It combines the author’s four decades of experience in industry with owningmultiple businesses, and a decade of teaching business courses to provide a textbook that willbenefit all readers at any level of experience.The book also incorporates many of the basic points covered during an MBA course, so if thestudent decides to pursue one, he/she will have already been exposed to the topic. Topicscovered include quantifying and qualifying your idea, sources for financing, inventorymanagement, pricing, purchasing, making a business plan, hiring, firing, benefits, advertising,marketing, promotions, public relations, legal matters, distribution logistics, disastermanagement, technology issues, teamwork, corporate ethics, business communications,body language, operations, expansion, contraction, time management, customer feedback,and outsourcing.There’s an overview of what different financial statements (and amazingly, itdoes all this without much math) and business correspondence should look like.Each chapter covers at least one topic, has real-life stories from the author, has class discussionquestions, and end of chapter questions as well. All answers are included without the need tobuy a teacher’s edition of the book.
