The Brand Therapy Book 2

The Brand Therapy Book 2

Fabian Geyrhalter

16,28 €
IVA incluido
Disponible
Editorial:
Brandtro
Año de edición:
2023
ISBN:
9781734939712
16,28 €
IVA incluido
Disponible

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Sobre IBD

A collection of swift and actionable thoughts on branding that any entrepreneur or marketer can use to craft better brands. From strategy and naming guidance to directions on how to gain visual and verbal brand clarity, acclaimed brand strategist Fabian Geyrhalter invites readers to pick up this small book that’s big on advice regularly to gain and hold onto brand focus.

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    Fabian Geyrhalter
    A collection of swift and actionable thoughts on branding that any entrepreneur or marketer can use to craft better brands. From strategy and naming guidance to directions on how to gain visual and verbal brand clarity, acclaimed brand strategist Fabian Geyrhalter invites readers to pick up this small book that’s big on advice regularly to gain and hold onto brand focus. ...
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  • Bigger Than This
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    What do brands like Planet Fitness, Everlane, and Bombas all have in common? They’re capturing peoples’ emotions and winning customers’ hearts. And they are based on commodity products or services.Following the success of his #1 bestselling book, “How to Launch a Brand,” acclaimed brand strategist Fabian Geyrhalter is back with an enlightening new book that digs deep into today...
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    This book will guide you through the steps necessary to build a brand from the ground up:Step 1 (Chapter 1): Create a brand platformStep 2 (Chapter 2): Devise a brand nameStep 3 (Chapter 3): Design your brand's identityStep 4 (Chapter 4): Craft your brand atmosphere touch pointsMost entrepreneurs, even seasoned brand managers, launch first and then work on slowly transformi...
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    This book will guide you through the steps necessary to build a brand from the ground up:Step 1 (Chapter 1): Create a brand platformStep 2 (Chapter 2): Devise a brand nameStep 3 (Chapter 3): Design your brand's identityStep 4 (Chapter 4): Craft your brand atmosphere touch pointsMost entrepreneurs, even seasoned brand managers, launch first and then work on slowly transformi...
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