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The Brand and Its History

The Brand and Its History

 

267,18 €
IVA incluido
Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2022
Materia
Empresa y gestión
ISBN:
9781032187334

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  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
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Sobre IBD

This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge for academics, professionals, and general audience on the complex world of brands.

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