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The Big Red Fez

The Big Red Fez

Seth Godin

11,53 €
IVA incluido
Disponible
Editorial:
Simon & Schuster
Año de edición:
2002
Materia
Empresa y gestión
ISBN:
9780743227902
11,53 €
IVA incluido
Disponible

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Sobre IBD

YOUR WEB SITE IS COSTING YOU MONEY. IT’S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS. According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn’t easy to see and easy to get, your visitor is gone with a quick click on the 'Back' button. In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he’s at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work. Packed with his inimitable wisdom and compelling hands-on applications, The Big Red Fez is a must-have tool for anyone working on the web. 6

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