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THE BEIGE CODE

THE BEIGE CODE

Andrew Seel / Nigel Jay Cooper

12,27 €
IVA incluido
Disponible
Editorial:
Giant Frank
Año de edición:
2026
Materia
Ventas y marketing
ISBN:
9781067648305
12,27 €
IVA incluido
Disponible

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Sobre IBD

Nobody sets out to be boring. But in a post-AI world, professional content keeps converging on the same safe, polished, strangely lifeless middle ground. AI gets the blame - but the problem started long before ChatGPT. The Beige Code brings together neuroscientists, marketing strategists, trust researchers and advocacy leaders to diagnose why ’beige’ content has become the default online.Because what separates distinctive content from everything else isn’t tone or warmth. It’s someone making a choice they’re willing to stand behind. Based on the first Beyond the Beige summit, featuring insights from Mark Schaefer, Ashley Faus, Dr Carmen Simon and other leading experts.

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