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The Anti-Marketeer’s Handbook

The Anti-Marketeer’s Handbook

Adrian Liley

18,31 €
IVA incluido
Disponible
Editorial:
Lulu Press
Año de edición:
2019
Materia
Empresa y gestión
ISBN:
9780244243500
18,31 €
IVA incluido
Disponible

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Sobre IBD

A new way of looking at marketing and business in the 21st century. Forget SWOT or the customer journey - postmodernist anti-marketing is here! This handbook looks at all areas of anti-marketing with theory, practice and lots of examples ’from the street’. It is not a textbook and can be read by anyone with an interest in what is happening in the marketplace nowadays.

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