The Anonymous Elect

The Anonymous Elect

Andrei Postoaca

109,92 €
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Editorial:
Springer Nature B.V.
Año de edición:
2010
Materia
Sociedad y cultura: general
ISBN:
9783642067068
109,92 €
IVA incluido
Disponible

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To Panel or Not to Panel - What Is and What Is Not an Online Access Panel.- Bottling Communication: The Rhetoric of Online Interviewing.- Launching the Bottle: The Rhetoric of the Online Researcher.- Finding the Bottle: The Rhetoric of the Online Panellist.- Conclusions.

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Otros libros del autor

  • The Anonymous Elect
    Andrei Postoaca
    The Anonymous Elect is the book that restores market research to its original condition and bestows it its full interdisciplinary rights. It asks questions that address market researchers and sociologists as well as psychologists, linguists and specialists in marketing and communication: Is there a language of online panel communication? What does thi...