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The Advertising Agency (RLE Marketing)

The Advertising Agency (RLE Marketing)

Albert E. Haase / Floyd Y. Keeler

87,79 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2015
Materia
Empresa y gestión
ISBN:
9781138997653
87,79 €
IVA incluido
Disponible

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Sobre IBD

This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest 'manuals' on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies as its sources.

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Otros libros del autor

  • The Advertising Agency (RLE Marketing)
    Albert E. Haase / Floyd Y. Keeler
    This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest 'manuals' on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful busine...
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