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The 100 Greatest Advertisements 1852-1958

The 100 Greatest Advertisements 1852-1958

Julian Watkins

26,17 €
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Editorial:
www.bnpublishing.com
Año de edición:
2013
Materia
Ventas y marketing
ISBN:
9781607966340

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  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
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Sobre IBD

More than 100 illustrated examples of successful promotions demonstrate the ingredients that make ads click. These are the effective ads that sold millions of dollars of merchandise, from Rolls Royce automobiles to Lux Soap, Coca-Cola, and Campbell’s Soup. Discover how the ads came into being, explained in their creators’ own words.

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