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Termination of Price Wars

Termination of Price Wars

Michael Bungert

66,40 €
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Editorial:
Springer Nature B.V.
Año de edición:
2003
Materia
Ventas y marketing
ISBN:
9783824479566
66,40 €
IVA incluido
Disponible

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Sobre IBD

Michael Bungert investigates the possibility to terminate (non-beneficial) price wars through appropriate signals and analyzes the effect of different types of signals on the price reaction behaviour of a competitor. He demonstrates that all signal types show a significant effect on the probability of a co-operative price reaction.

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