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Telemarketing

Telemarketing

Dirk Bauer

45,99 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2012
Materia
Ingeniería: general
ISBN:
9783322938701
45,99 €
IVA incluido
Disponible

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Sobre IBD

Das Buch stellt Methoden vor, wie Projekte des Telefonmarketings erfolgreich realisiert werden können. Insbesondere geht es darum, wie geeignete Vertriebsformen sinnvoll kombiniert und eingesetzt werden. Neue Vertriebsstrukturen durch kombinierten Telefonverkauf und Database Marketing werden vorgestellt und die dabei entstehenden Kosten- und Nutzenvorteile dargelegt. Ein Leitfaden, der effiziente Wege für die kundenorientierte und erfolgreiche Umsetzung von Marketingkonzepten aufzeigt, mit vielen nützlichen Tipps für eine erfolgreiche Umsetzung in der Praxis.

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