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Tecniche di promozione delle vendite nell’azienda Sri Dakshin Raghav

Tecniche di promozione delle vendite nell’azienda Sri Dakshin Raghav

Karthika M

64,05 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786208780418
64,05 €
IVA incluido
Disponible

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Sobre IBD

La promozione delle vendite è uno dei quattro aspetti del mix promozionale. (Le altre tre parti del mix promozionale sono la pubblicità, la vendita personale e la pubblicità/relazione pubblica). Le comunicazioni di marketing mediatiche e non mediatiche sono impiegate per un periodo di tempo predeterminato e limitato per aumentare la domanda dei consumatori, stimolare la domanda del mercato o migliorare la disponibilità del prodotto. Tra gli esempi vi sono i concorsi, l’esposizione nei punti vendita e gli sconti (marketing).

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