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Técnicas de promoção de vendas na empresa Sri Dakshin Raghav

Técnicas de promoção de vendas na empresa Sri Dakshin Raghav

Karthika M

61,44 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786208780395
61,44 €
IVA incluido
Disponible

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Sobre IBD

A promoção de vendas é um dos quatro aspectos do cabaz de promoção. (As outras três partes do mix promocional são a publicidade, a venda pessoal e a publicidade/relações públicas). As comunicações de marketing mediáticas e não mediáticas são utilizadas durante um período de tempo pré-determinado e limitado para aumentar a procura dos consumidores, estimular a procura do mercado ou melhorar a disponibilidade do produto. Os exemplos incluem concursos, exposição no ponto de venda e descontos (marketing).

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