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Technischer Vertrieb

Technischer Vertrieb

Michael Kleinaltenkamp / Samy Saab

92,44 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2021
Materia
Ventas y marketing
ISBN:
9783658325114
92,44 €
IVA incluido
Disponible

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  • Librería Samer Atenea
  • Kálamo Books
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Sobre IBD

Das Buch liefert eine praxisorientierte Einführung in das Gebiet des technischen Vertriebs bzw. Business-to-Business-Marketings. Die Autoren behandeln alle relevanten Themen des Fachs und stellen die wichtigsten Konzepte und Methoden vor. Ziel ist es, Praktikern und Studierenden mit ingenieurswissenschaftlichem oder einem anderen nicht-kaufmännischen Hintergrund einen schnellen Einstieg und zugleich umfassenden Überblick zu dem Thema zu ermöglichen.

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