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Techniques de promotion des ventes dans la société Sri Dakshin Raghav

Techniques de promotion des ventes dans la société Sri Dakshin Raghav

Karthika M

61,44 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786208780371
61,44 €
IVA incluido
Disponible

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Sobre IBD

La promotion des ventes est l’un des quatre aspects du mix promotionnel. (Les trois autres parties du mix promotionnel sont la publicité, la vente personnelle et la publicité/les relations publiques). Les communications marketing médiatiques et non médiatiques sont utilisées pendant une période prédéterminée et limitée afin d’accroître la demande des consommateurs, de stimuler la demande du marché ou d’améliorer la disponibilité des produits. Les exemples incluent les concours, l’affichage dans les points de vente et les remises (marketing).

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