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Team Sports Marketing

Team Sports Marketing

Kirk Wakeland

117,87 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2006
Materia
Ventas y marketing
ISBN:
9780750679794
117,87 €
IVA incluido
Disponible

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Sobre IBD

In Team Sports Marketing, author Kirk Wakefield dispels demonstrates that effective sports marketing epitomizes the science and art of marketing across any context. At the core of sports marketing is the creation and enhancement of fan identification, where consumers are not just loyal customers, but have become brand fanatics.

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Otros libros del autor

  • Team Sports Marketing
    Kirk Wakeland
    In Team Sports Marketing, author Kirk Wakefield dispels demonstrates that effective sports marketing epitomizes the science and art of marketing across any context. At the core of sports marketing is the creation and enhancement of fan identification, where consumers are not just loyal customers, but have become brand fanatics. ...