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Tarifwahlverhalten im Business-to-Business-Bereich

Tarifwahlverhalten im Business-to-Business-Bereich

Susanne Stingel

97,35 €
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Editorial:
Springer Nature B.V.
Año de edición:
2008
Materia
Ventas y marketing
ISBN:
9783834910400
97,35 €
IVA incluido
Disponible

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Sobre IBD

Susanne Stingel zeigt, welche Tarife Geschäftskunden wählen und dass Tarifwahl-Biases auch in diesem Kontext auftreten. Als nachweislich relevante Ursachen identifiziert sie die Einschätzung bzw. Fehleinschätzung der Nutzung und den Versicherungs- sowie den Bequemlichkeitseffekt als Einflussfaktoren.

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