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Targeted Advertising Technologies in the ICT Space

Targeted Advertising Technologies in the ICT Space

Christian Schlee

66,16 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2013
Materia
Comercio electrónico: aspectos empresariales
ISBN:
9783834823953
66,16 €
IVA incluido
Disponible

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Sobre IBD

In recent years, the field of information and communication technology has started to change dramatically. Carriers are threatened by high revenue losses requiring them to identify new revenue potentials beyond their core business. Targeted advertising can be one of these revenue opportunities. Christian Schlee provides a broad overview of the latest developments and trends in targeted advertising in the ICT space. The author focuses on the technological aspects of targeted advertising, but also covers business and legal aspects. He analyzes the most interesting use cases in the Web, IPTV, the mobile environment, and in converged scenarios and examines important technological key building blocks.

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