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Take It from Me...

Take It from Me...

Chintamani Rao

13,50 €
IVA incluido
Disponible
Editorial:
Partridge Publishing India
Año de edición:
2019
Materia
Ventas y marketing
ISBN:
9781543705836
13,50 €
IVA incluido
Disponible

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Sobre IBD

In 40 years in advertising and the media Chintamani Rao has been there, done that. This book is a collection of his contemporary comments and observations, made from the perspective of his own experience and from deep knowledge of the craft and the business. From brand strategy to TV ratings; from media regulation to people management; from the local to the global, it covers a broad sweep of subjects and issues. Many of the events that triggered these pieces occurred several years ago, but the principles to be drawn, and the lessons to be learnt, remain fresh and relevant for anyone with an interest in marketing, advertising and the media today.

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Otros libros del autor

  • Take It from Me...
    Chintamani Rao
    In 40 years in advertising and the media Chintamani Rao has been there, done that. This book is a collection of his contemporary comments and observations, made from the perspective of his own experience and from deep knowledge of the craft and the business. From brand strategy to TV ratings; from media regulation to people management; from the local to the global, it covers a...