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Systems Theory and Agile Brand Management

Systems Theory and Agile Brand Management

Jan Lies

241,00 €
IVA incluido
Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2024
Materia
Empresa y gestión
ISBN:
9781032792163

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This book explores the implications of Niklas Luhmann’s theory of social systems for the theory and practice of agile brand management, in particular highlighting the central role of brand aesthetics and of brands as channels for mutual education between companies and consumers.

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