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Sustainable Marketing

Sustainable Marketing

Mark Peterson

157,12 €
IVA incluido
Disponible
Editorial:
Sage Publications
Año de edición:
2021
Materia
Ventas y marketing
ISBN:
9781526494634
157,12 €
IVA incluido
Disponible

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Sobre IBD

This unique book explores the sustainability practices that benefit companies, stakeholders and society, by drawing upon the latest research and industry examples. Dissecting the interplay between marketing and society, Peterson encourages us to critically assess the demand for businesses to engage with sustainability guidelines and environmental concerns while remaining profitable.

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Otros libros del autor

  • Sustainable Marketing
    Mark Peterson
    This unique book explores the sustainability practices that benefit companies, stakeholders and society, by drawing upon the latest research and industry examples. Dissecting the interplay between marketing and society, Peterson encourages us to critically assess the demand for businesses to engage with sustainability guidelines and environmental concerns while remaining profit...
  • Computer Games and Language Learning
    Mark Peterson
    Language educators are increasingly taking advantage of developments in technology to explore the use of computer games. This book investigates this phenomenon and examines the relationship between technological innovation and development in the field of c ...