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Süd-Korea als Auslandsmarkt

Süd-Korea als Auslandsmarkt

Reinhard Hünerberg

103,20 €
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Editorial:
Springer Nature B.V.
Año de edición:
2001
Materia
Ventas y marketing
ISBN:
9783824474004
103,20 €
IVA incluido
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Sobre IBD

Das Buch stellt die Bedeutung Süd-Koreas für das internationale Marketing dar. Die Beiträge des Sammelbandes analysieren gesetzliche, volkswirtschaftliche und politische Rahmenbedingungen Süd-Koreas sowie Aspekte des Verbraucherverhaltens.

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