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Success Factors for Future Growth of Car Sharing Services

Success Factors for Future Growth of Car Sharing Services

Jens Kopp

67,22 €
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Editorial:
Springer Nature B.V.
Año de edición:
2020
Materia
Ventas y marketing
ISBN:
9783658298883
67,22 €
IVA incluido
Disponible

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Sobre IBD

Jens Kopp analyzes the potential of car sharing as a new mobility solution in light of progressive urbanization and researches factors influencing the use of car sharing to assess the growth outlook of car sharing services. He performs a regression analysis to identify statistically significant factors influencing the use and evaluation of car sharing services based on an empirical field research conducted in Germany (n=175). Key findings include that cost saving is the only researched factor relevant to influence the use of car sharing services as well as the evaluation of car sharing and the assessment of its future. The existing research shows that car sharing is a viable lever to address substantial ecological and economic mobility issues and the conducted research provides new insights into the factors influencing the use and evaluation of car sharing services.

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