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Subkulturen im Unternehmen

Subkulturen im Unternehmen

Silke Esser

72,98 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2012
Materia
Ventas y marketing
ISBN:
9783834938800
72,98 €
IVA incluido
Disponible

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Sobre IBD

​In Unternehmen existiert eine Vielzahl an Subkulturen, die alle Einfluss auf das organisationale Entscheidungsverhalten der Mitarbeiter nehmen. In mehreren empirischen Studien analysiert Silke Esser die Kulturen der Abteilungen Marketing, Vertrieb und Forschung & Entwicklung und deren Einfluss auf organisationale Entscheidungen, insbesondere im Vergleich zur nationalen Kultur.

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