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Structured Creativity

Structured Creativity

H. Tschirky / T. Sauber

132,80 €
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Consulta disponibilidad
Editorial:
Springer Nature B.V.
Año de edición:
2005
Materia
Gestión y técnicas de gestión
ISBN:
9781403991508

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Sobre IBD

Innovation is crucial for competitive advantage and long-term success. Based on both theory and practice, this book develops an architecture that enables companies to understand their innovation system and encourage creativity at a strategic level. It provides concrete, structured ideas for fostering technology and business innovations, while also allowing organizational innovations; creativity, efficiency and effectiveness need not be contradictory requirements.

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