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Structured Creativity

Structured Creativity

H. Tschirky / T. Sauber

134,15 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2016
Materia
Gestión y técnicas de gestión
ISBN:
9781349542802
134,15 €
IVA incluido
Disponible

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Sobre IBD

Innovation is crucial for competitive advantage and long-term success. Based on both theory and practice, this book develops a concrete, structured and practitioner-orientated code of practice that enables companies to understand their innovation system and encourage creativity at a strategic level. The process of innovation strategy formulation presented by Sauber and Tschirky is a major step toward turning an often chaotic innovation system into an innovation machine where creativity, efficiency and effectiveness are not contradictory requirements.

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  • Structured Creativity
    H. Tschirky / T. Sauber
    Innovation is crucial for competitive advantage and long-term success. Based on both theory and practice, this book develops a concrete, structured and practitioner-orientated code of practice that enables companies to understand their innovation system and encourage creativity at a strategic level. The process of innovation strategy formulation presented by Sauber and Tschirky...
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  • Structured Creativity
    H. Tschirky / T. Sauber
    Innovation is crucial for competitive advantage and long-term success. Based on both theory and practice, this book develops an architecture that enables companies to understand their innovation system and encourage creativity at a strategic level. It provides concrete, structured ideas for fostering technology and business innovations, while also allowing organizational innova...