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Strategisches Marketing-Controlling für KMU

Strategisches Marketing-Controlling für KMU

Kurt Gaubinger

78,10 €
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Editorial:
Springer Nature B.V.
Año de edición:
2000
Materia
Ventas y marketing
ISBN:
9783824472888
78,10 €
IVA incluido
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Sobre IBD

Auf der Basis einer in Österreich durchgeführten qualitativen Feldstudie entwickelt Kurt Gaubinger ein System zum strategischen Marketing-Controlling, das auf die Anforderungen mittelständischer Fertigungsbetriebe abgestimmt ist.

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