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Strategisches Internationales Marketing

Strategisches Internationales Marketing

Hans G. Meissner

72,85 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
1988
Materia
Ventas y marketing
ISBN:
9783540191902
72,85 €
IVA incluido
Disponible

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Sobre IBD

Das Buch verbindet die Perspektiven des strategischen und des internationalen Marketing. Es er|ffnet damit sowohl internationalen Konzernen wie mittelst{ndischen Unternehmen eine neue Sicht f}r ihre Auslandsaktivit{ten und erweitert damit entschieden die internationale Dimension der Betriebs- wirtschaft.

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Otros libros del autor

  • Strategic International Marketing
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