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Strategische Zielgruppenbestimmung, Produktpositionierung und Kohortenanalyse

Strategische Zielgruppenbestimmung, Produktpositionierung und Kohortenanalyse

Roland Horn

54,03 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
1996
Materia
Ventas y marketing
ISBN:
9783824402953
54,03 €
IVA incluido
Disponible

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Sobre IBD

Mit der in dieser Arbeit dargestellten Kohortenanalyse wird versucht, die hinter den Faktoren Zeit und Dynamik stehenden Prozesse sowie deren Auswirkungen aufzudecken und für eine strategische Zielgruppenbestimmung nutzbar zu machen.

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